21st Century Media
Buy Now Media is clearly leading the pack when it comes to media auctions. I have just read a couple of posts talking about Ebay and Google’s eventual role in defining the future of media buying auctions. While others scramble to keep up, Buy Now Media has already been providing this service. Buy Now Media offers an online platform for global options when it comes to purchasing media campaigns. Particular local emphasis is London based, but it offers connections in radio and TV spots that could be global. I’ve seen other companies struggling to come into the twenty-first century by over-thinking their business models. Buy Now Media has launched into to this market with gusto. While it allows members to post products in several categories, filling those spaces is still a challenge. Buy Now Media will have to take its own advice and launch its own ambient media campaign to navigate the shark infested waters of the ad world. There is no doubt that with Buy Now Media’s advanced technology of allowing members to monitor all activity through its website, keeping sellers and bidders updated through e-mail, and providing the latest in auction based media buying it will overcome any challenges it may face. Media buying as a whole may never move to online auctions, but for non-premium inventory, it seems a natural fit for providers to sell difficult to move products. Buy Now Media is certainly leading the media world well into the twenty-first century!